Marketing - Management.
Overview
| Works: | 259 works in 52 publications in 52 languages | |
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Titles
Social responsibility in marketing : = a proactive and profitable marketing management strategy /
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The manufacturer's guide to business marketing : = how small and midsize companies can increase profits with limited resources /
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Value-added marketing : = marketing management for superior results /
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Marketing management : = analysis, planning, implementation, and control /
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Marketing strategy : = relationships, offerings, timing & resource allocation /
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Promotional strategy : = managing the marketing communications process /
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Managing customer value : = creating quality and service that customers can see /
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Marketing management : = providing, communicating and delivering value /
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Peripheral vision : = detecting the weak signals that will make or break your company /
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Marketing moves : = a new approach to profits, growth, and renewal /
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Concurrent marketing : = integrating product, sales, and service /
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Powerhouse marketing plans : = 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
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Customer satisfaction and the marketing model = elements of a marketing matrix /
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Inside-out marketing = how to create an internal marketing strategy /
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Strategic marketing management : = planning, implementation and control /
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Introduction to marketing = a step-by-step guide to all the tools of marketing /
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Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
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Value-based marketing for bottom-line success = 5 steps to creating customer value /
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The academic, practitioner divide in marketing = myth or reality? /
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How come your marketing plans aren't working? = the essential guide to marketing planning /
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Managing customers as investments : = the strategic value of customers in the long run /
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The dollarization discipline : = how smart companies create customer value-- and profit from it /
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Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
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Marketing planning by design : = systematic planning for successful marketing strategy /
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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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Chatter marketing : = putting the relationship back in customer relationship management /
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Business-to-business marketing management = strategies, cases, and solutions /
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Retail marketing and sales performance = a definitive guide to optimizing service quality and sales effectiveness /
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Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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User innovators in the silver market = an empirical study among camping tourists /
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Marketing value metrics : = a new metrics model to measure marketing effectiveness /
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Customer-centric marketing = build relationships, create advocates, and influence your customers /
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Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
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Strategic marketing = market-oriented corporate and business unit planning /
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Entertainment science = data analytics and practical theory for movies, games, books, and music /
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Distribution strategy = the BESTX method for sustainably managing networks and channels /
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Business development = customer-oriented business development for successful companies /
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Digital transformation in the cultural heritage sector = challenges to marketing in the new digital era /
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Practical deep reinforcement learning with Python = concise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch /
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The strategy quest : = releasing the energy of manufacturing within a market driven strategy `a dynamic business story' /
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Marketing and entrepreneurship in SMEs : = an innovative approach /
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Targeting for success : = a guide to new techniques for measurement and analysis in database and direct marketing /
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Marketing intelligence : = discover what your customers really want and what your competitors are up to /
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Strategic marketing of high price, high quality, fashion products : = a DuPont case study /
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Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /
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Strategic marketing management : = planning, implementation, and control /
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Market-based management : = strategies for growing customer value and profitability /
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Marketing management : = analysis, planning, implementation, and control /
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Advanced marketing strategy : = phenomena, analysis, and decisions /
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Start up marketing = an entrepreneur's guide to advertising, marketing, and promoting your business /
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Market-led strategic change = a guide to transforming the process of going to market /
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Powerhouse marketing plans = 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
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A framework for marketing management : = instructor's resource manual /
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Strategic marketing management = planning, implementation and control /
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The one-day marketing plan = organizing and completing a plan that works /
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Internal marketing = tools and concepts for customer-focused management /
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Marketing channel management : = people, products, programs, and markets /
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Value-based marketing : = marketing strategies for corporate growth and shareholder value /
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Up against the retail giants : = targeting weakness, gaining an edge /
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Marketing management : = knowledge and skills : text, analysis, cases, plans /
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Marketing strategy = the difference between marketing and markets /
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Marketing your business : = a guide to developing a strategic marketing plan /
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Collaborative promotions = optimizing retail supply chains with upstream informaton sharing /
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Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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The quintessence of marketing = what you really need to know to manage your marketing activities /
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Sustainable operations management = advances in strategy and methodology /
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Targeting using augmented data in database marketing = decision factors for evaluating external sources /
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The marketing pathfinder = key concepts and cases for marketing strategy and decision making /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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Product development for distant target groups = an experimental study for the silver market /
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Back to the future = using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
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The experience logic as a new perspective for marketing management = from theory to practical applications in different sectors /
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Innovative marketing strategy = balancing commercial goal and corporate social responsibility /
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Applications in basic marketing : = clippings from the popular business press /
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Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments /
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The theory of the marketing firm = responding to the imperatives of consumer-orientation /
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Performance excellence in marketing, sales and pricing = leveraging change, lean and innovation management /
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Agile marketing performance management = 10 success factors for maximizing marketing ROI dynamically /
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Cultural mediations of brands = unadvertization and quest for authority /
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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
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The Dentsu Way = Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency /
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Global perspectives on the strategic role of marketing information systems
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