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Fusion for Profit. = How Marketing a...

Jagpal, Shireen

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Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fusion for Profit./ By Sharan Jagpal, Shireen Jagpal.
其他題名:	How Marketing and Finance Can Work Together to Create Value.
作者:	Jagpal, Sharan
其他作者:	Jagpal, Shireen
出版者:	New York :Oxford University Press, : 2008.,
面頁冊數:	640 p.ill.
標題:	Marketing - Management. -
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
ISBN:	9780195371055

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
Jagpal, Sharan

Fusion for Profit.How Marketing and Finance Can Work Together to Create Value.[electronic resource]By Sharan Jagpal, Shireen Jagpal. - New York :Oxford University Press,2008. - 640 p.ill. - Oxford scholarship online.Business and Management module..

Includes biographical references and index

Electronic reproduction.
Oxford :
2004.

(Oxford Scholarship Online).

Access restricted to subscribing institutions.

ISBN: 9780195371055Subjects--Topical Terms:

559161
Marketing
--Management.

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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