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Handbook of marketing decision models

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Wierenga, Berend.

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Handbook of marketing decision models

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of marketing decision models/ edited by Berend Wierenga.
其他作者:	Wierenga, Berend.
出版者:	Boston, MA :Springer Science+Business Media, LLC, : 2008.,
面頁冊數:	630 p. :ill., digital ;24 cm.
叢書名:	International series in operations research & management science,
Contained By:	Springer eBooks
標題:	Marketing - Decision making -
電子資源:	http://dx.doi.org/10.1007/978-0-387-78213-3http://dx.doi.org/10.1007/978-0-387-78213-3
ISBN:	9780387782126 (paper)

Handbook of marketing decision models
Handbook of marketing decision models[electronic resource] /edited by Berend Wierenga. - Boston, MA :Springer Science+Business Media, LLC,2008. - 630 p. :ill., digital ;24 cm. - International series in operations research & management science,1210884-8289 ;.

ISBN: 9780387782126 (paper)Subjects--Topical Terms:

923532
Marketing
--Decision making

Dewey Class. No.: 658.802

Handbook of marketing decision models
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245 0 0 $a Handbook of marketing decision models $h [electronic resource] / $c edited by Berend Wierenga.
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300 $a 630 p. : $b ill., digital ; $c 24 cm.
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650 $a Marketing $x Decision making $x Mathematical models. $3 923532
650 $a Marketing $x Management. $3 559161
650 $a Economics/Management Science. $3 890844
650 $a Electronic Commerce/e-business. $3 893269
650 $a Entrepreneurship. $3 526739
650 $a Information Systems Applications (incl.Internet) $3 891011
650 $a Management/Business for Professionals. $3 907045
650 $a Marketing. $3 536353
650 $a Operations Research/Decision Theory. $3 890895
700 $a Wierenga, Berend. $3 923531
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950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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