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Powerhouse marketing plans = 14 outs...

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Powerhouse marketing plans = 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Powerhouse marketing plans/ Winslow "Bud" Johnson.
其他題名:	14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
作者:	Johnson, Winslow.
出版者:	New York :AMACOM, : c2004.,
面頁冊數:	xvi, 352 p. ;24 cm.
附註:	Includes index.
內容註:	Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates.
標題:	Marketing - Management. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=117374An electronic book accessible through the World Wide Web; click for information
ISBN:	0814428053 (electronic bk.)

Powerhouse marketing plans = 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
Johnson, Winslow.

Powerhouse marketing plans14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /[electronic resource] :Winslow "Bud" Johnson. - New York :AMACOM,c2004. - xvi, 352 p. ;24 cm.

Includes index.

Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0814428053 (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .J5878 2004eb

Dewey Class. No.: 658.8/101

Powerhouse marketing plans = 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
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