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Innovative marketing strategy = balancing commercial goal and corporate social responsibility /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovative marketing strategy/ eds., Kamal Gupta, V.B. Angadi, M.R. Das.
其他題名:	balancing commercial goal and corporate social responsibility /
其他作者:	Gupta, Kamal.
出版者:	Mumbai [India] :Himalaya Pub. House, : 2010.,
面頁冊數:	354 p. :ill.
標題:	Marketing - Management. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=587952Click to View

Innovative marketing strategy = balancing commercial goal and corporate social responsibility /
Innovative marketing strategybalancing commercial goal and corporate social responsibility /[electronic resource] :eds., Kamal Gupta, V.B. Angadi, M.R. Das. - 1st ed. - Mumbai [India] :Himalaya Pub. House,2010. - 354 p. :ill.

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .I56 2010

Innovative marketing strategy = balancing commercial goal and corporate social responsibility /
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