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Understanding consumer decision maki...

Olson, Jerry C. (1944-)

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Understanding consumer decision making = the means-end approach to marketing and advertising strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding consumer decision making/ Thomas J. Reynolds and Jerry C. Olson, editors.
其他題名:	the means-end approach to marketing and advertising strategy /
其他作者:	Olson, Jerry C.
出版者:	Mahwah, N.J. ;Lawrence Erlbaum, : 2000.,
面頁冊數:	xvii, 447 p. :ill. ;23 cm.
標題:	Consumer behavior. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=61239An electronic book accessible through the World Wide Web; click for information
ISBN:	058538701X (electronic bk.)

Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
Understanding consumer decision makingthe means-end approach to marketing and advertising strategy /[electronic resource] :Thomas J. Reynolds and Jerry C. Olson, editors. - Mahwah, N.J. ;Lawrence Erlbaum,2000. - xvii, 447 p. :ill. ;23 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Available via World Wide Web.

ISBN: 058538701X (electronic bk.)Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .U53 2000eb

Dewey Class. No.: 658.8/342

Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
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260 $a Mahwah, N.J. ; $a London : $c 2000. $b Lawrence Erlbaum,
300 $a xvii, 447 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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650 $a Marketing $x Management. $3 559161
655 $a Electronic books. $2 lcsh $3 542853
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 648683
700 $a Reynolds, Thomas J. $q (Thomas John), $d 1947- $3 858513
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856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=61239 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF