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Marketing plans = how to prepare the...

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McDonald, Malcolm.

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Marketing plans = how to prepare them, how to use them /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing plans/ Malcolm McDonald, Hugh Wilson.
其他題名:	how to prepare them, how to use them /
作者:	McDonald, Malcolm.
其他作者:	Wilson, Hugh,
出版者:	Chichester, West Sussex :John Wiley and Sons, : 2011.,
面頁冊數:	1 online resource (xvi, 573 p.) :ill. (some col.)
標題:	Marketing - Management. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119205876
ISBN:	9781119205876 (electronic bk.)

Marketing plans = how to prepare them, how to use them /
McDonald, Malcolm.

Marketing planshow to prepare them, how to use them /[electronic resource] :Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xvi, 573 p.) :ill. (some col.)

Includes bibliographical references and index.

ISBN: 9781119205876 (electronic bk.)

LCCN: 2010050393Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M255 2011

Dewey Class. No.: 658.8/02

Marketing plans = how to prepare them, how to use them /
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245 1 0 $a Marketing plans $h [electronic resource] : $b how to prepare them, how to use them / $c Malcolm McDonald, Hugh Wilson.
250 $a 7th ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2011.
300 $a 1 online resource (xvi, 573 p.) : $b ill. (some col.)
504 $a Includes bibliographical references and index.
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650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Planning. $3 578728
700 1 $a Wilson, Hugh, $d 1962- $3 927478
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119205876

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