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Business development = customer-orie...

Kohne, Andreas.

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Business development = customer-oriented business development for successful companies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business development/ by Andreas Kohne.
其他題名:	customer-oriented business development for successful companies /
作者:	Kohne, Andreas.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2019.,
面頁冊數:	ix, 110 p. :ill., digital ;24 cm.
內容註:	Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
Contained By:	Springer eBooks
標題:	Success in business. -
電子資源:	https://doi.org/10.1007/978-3-658-24726-3
ISBN:	9783658247263

Business development = customer-oriented business development for successful companies /
Kohne, Andreas.

Business developmentcustomer-oriented business development for successful companies /[electronic resource] :by Andreas Kohne. - Wiesbaden :Springer Fachmedien Wiesbaden :2019. - ix, 110 p. :ill., digital ;24 cm.

Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.

This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries. Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business Development in detail, and includes separate chapters on the structure, life cycle and management of the portfolio and the allocation of corporate, internal and external resources in the development plan. The case study section follows a hypothetical company through the conception, creation and implementation of a Business Development plan. This book inspires readers from corporate executives and managers, to academic researchers and business students. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.

ISBN: 9783658247263

Standard No.: 10.1007/978-3-658-24726-3doiSubjects--Topical Terms:

522119
Success in business.

LC Class. No.: HF5386

Dewey Class. No.: 650.1

Business development = customer-oriented business development for successful companies /
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