Evaluating marketing actions and out...
Woodside, Arch G.

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  • Evaluating marketing actions and outcomes
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Evaluating marketing actions and outcomes/ edited by Arch G. Woodside.{me_controlnum}
    其他作者: Woodside, Arch G.
    出版者: Oxford :Elsevier, : 2003.,
    面頁冊數: 1 online resource (viii, 663 p.)
    內容註: Introduction: overcoming overconfidence and other processes in shallow thinking / Arch G. Woodside -- Where is the action?: the reconstruction of action in business narratives / Hans Kjellberg,Per Andersson --Narratives and case process research / Per Andersson -- Integrating marketing models with quality functional deployment / Stan Aungst, Russell R. Barton, David T. Wilson -- Stakeholder value creation and firm success / Oliver Koll -- Building effective buyer-seller dyadic relationships / Michael W. Preis, Salvatore F. Divita, Amy K. Smith -- Trust and business-to-business e-commerce communications and performance / Pauline Ratnasingam -- Examining internationalization of the professional services firm / Maria Anne Skaates -- Research on business-to-business customer value and satisfaction / Robert B. Woodruff, Daniel J. Flint -- Meta-evaluation: assessing alternative methodsof performance evaluationand audits of planned and implemented marketing strategies / Arch G. Woodside, Marcia Y. Sakai.
    標題: Marketing - Management. -
    電子資源: http://www.emeraldinsight.com/1069-0964/12
    ISBN: 9781849502306 (electronic bk.)
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W9138607 電子資源 11.線上閱覽_V 電子書 EB HF5415.13 .E93 2003 一般使用(Normal) 在架 0
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