Behavioral pricing, online marketing...
Viglia, Giampaolo,

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  • Behavioral pricing, online marketing behavior, and analytics /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Behavioral pricing, online marketing behavior, and analytics // Giampaolo Viglia.
    作者: Viglia, Giampaolo,
    面頁冊數: 1 online resource.
    內容註: 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
    標題: Internet marketing. -
    電子資源: http://link.springer.com/10.1057/9781137413260
    ISBN: 1137413263 (electronic bk.)
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