Getting better at sensemaking
Woodside, Arch G.

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  • Getting better at sensemaking
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Getting better at sensemaking/ edited by Arch G. Woodside.{me_controlnum}
    其他作者: Woodside, Arch G.
    出版者: Stamford, Conn. :JAI Press, : c2000,
    面頁冊數: 1 online resource (512 p.) :ill.
    內容註: Getting better at sensemaking : introduction / Arch G. Woodside --Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Studies on industrial marketing change processes: a theoretical reviewand suggestive framework / Per Andersson -- Managementof the market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects: MNCS versus emerging markets /Pervez N. Ghauri -- Global integrationof marketing and R&D: IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch ... [et al.] -- Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology / Wesley J.Johnston, Mark P. Leach, and Annie H. Liu -- Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre --Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseas vendor search and evaluation: a proposed model of importer buying behavior / Neng Liangand Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch andDawn Birch -- Hungarian tender buyers: some results of an empirical research study / Tibor Mandják and Judit Simon -- Business marketing as "politics" :identifying and managing political buying situations / K. E. Kristian Möller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr -- Integration ofqualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani.
    標題: Marketing - Management. -
    電子資源: http://www.emeraldinsight.com/1069-0964/9
    ISBN: 9781849500432 (electronic bk.)
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W9138485 電子資源 11.線上閱覽_V 電子書 EB HF5415.13 G48 2009 一般使用(Normal) 在架 0
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