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Principles of marketology.. Volume 2...

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Principles of marketology.. Volume 2,. Practice

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Principles of marketology./ by Hashem Aghazadeh.
其他題名:	Practice
作者:	Aghazadeh, Hashem.
出版者:	New York :Palgrave Macmillan US : : 2017.,
面頁冊數:	xliv, 703 p. :ill., digital ;24 cm.
內容註:	1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)
Contained By:	Springer eBooks
標題:	Marketing - Management. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-54833-7
ISBN:	9781137548337

Principles of marketology.. Volume 2,. Practice
Aghazadeh, Hashem.

Principles of marketology.Volume 2,Practice[electronic resource] /Practiceby Hashem Aghazadeh. - New York :Palgrave Macmillan US :2017. - xliv, 703 p. :ill., digital ;24 cm.

1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.

ISBN: 9781137548337

Standard No.: 10.1057/978-1-137-54833-7doiSubjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .A34 2017

Dewey Class. No.: 658.8

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