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Managing service firms = the power o...

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Skalen, Per.

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Managing service firms = the power of managerial marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing service firms/ Per Skalen.
其他題名:	the power of managerial marketing /
作者:	Skalen, Per.
出版者:	New York :Routledge, : 2010.,
面頁冊數:	xii, 185 p. :ill.
內容註:	Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
標題:	Service industries. -
電子資源:	http://www.tandfebooks.com/isbn/9780203854495
ISBN:	9780203854495 (e-book : PDF)

Managing service firms = the power of managerial marketing /
Skalen, Per.

Managing service firmsthe power of managerial marketing /[electronic resource] :Per Skalen. - New York :Routledge,2010. - xii, 185 p. :ill. - Routledge interpretive marketing research ;11. - Routledge interpretive marketing research series ;9..

Includes bibliographical references and index.

Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.

Mode of access: World Wide Web.

ISBN: 9780203854495 (e-book : PDF)Subjects--Topical Terms:

665720
Service industries.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9980.5 / .S55 2010

Dewey Class. No.: 658.8 / S626

Managing service firms = the power of managerial marketing /
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082 $a 658.8 $b S626
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245 1 0 $a Managing service firms $h [electronic resource] : $b the power of managerial marketing / $c Per Skalen.
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300 $a xii, 185 p. : $b ill.
490 1 $a Routledge interpretive marketing research ; $v 11
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Service industries. $3 665720
650 0 $a Marketing $x Management. $3 559161
655 7 $a Electronic books. $2 lcsh $3 542853
776 1 $z 9780415473262
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830 0 $a Routledge interpretive marketing research series ; $v 9. $3 1555635
856 4 0 $u http://www.tandfebooks.com/isbn/9780203854495

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