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Marketing = the basics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing/ Karl Moore and Niketh Pareek.
其他題名:	the basics /
作者:	Moore, Karl,
其他作者:	Pareek, Niketh.
出版者:	London ;Routledge, : 2010.,
面頁冊數:	239 p. :ill. ;21 cm.
內容註:	What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
標題:	Marketing - Management. -
電子資源:	http://www.tandfebooks.com/isbn/9780203870341
ISBN:	9780203870341 (e-book : PDF)

Marketing = the basics /
Moore, Karl,1955-{me_controlnum}

Marketingthe basics /[electronic resource] :Karl Moore and Niketh Pareek. - 2nd ed. - London ;Routledge,2010. - 239 p. :ill. ;21 cm. - The basics. - Basics (Routledge (Firm)).

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

Mode of access: World Wide Web.

ISBN: 9780203870341 (e-book : PDF)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M664 2010

Dewey Class. No.: 658.8

Marketing = the basics /
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300 $a 239 p. : $b ill. ; $c 21 cm.
490 1 $a The basics
504 $a Includes bibliographical references and index.
505 0 $a What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
538 $a Mode of access: World Wide Web.
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650 0 $a Marketing research. $3 532352
650 0 $a Consumer behavior $x Research. $3 1555722
650 0 $a Export marketing $x Management. $3 647445
700 1 $a Pareek, Niketh. $3 1555721
830 0 $a Basics (Routledge (Firm)) $3 617449
856 4 0 $u http://www.tandfebooks.com/isbn/9780203870341

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