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The quintessence of marketing = what...

Bickhoff, Nils.

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The quintessence of marketing = what you really need to know to manage your marketing activities /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The quintessence of marketing/ by Nils Bickhoff, Svend Hollensen, Marc Opresnik.
其他題名:	what you really need to know to manage your marketing activities /
作者:	Bickhoff, Nils.
其他作者:	Hollensen, Svend.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2014.,
面頁冊數:	vi, 144 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-45444-8
ISBN:	9783642454448 (electronic bk.)

The quintessence of marketing = what you really need to know to manage your marketing activities /
Bickhoff, Nils.

The quintessence of marketingwhat you really need to know to manage your marketing activities /[electronic resource] :by Nils Bickhoff, Svend Hollensen, Marc Opresnik. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - vi, 144 p. :ill., digital ;24 cm. - Quintessence series,2195-4941. - Quintessence series..

ISBN: 9783642454448 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.

Dewey Class. No.: 658.8

The quintessence of marketing = what you really need to know to manage your marketing activities /
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