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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The four pillars of profit-driven marketing :/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
其他題名:	how to maximize creativity, accountability, and ROI /
作者:	Moeller, Leslie H.,
其他作者:	Landry, Edward C.,
出版者:	New York :McGraw-Hill, : c2009.,
面頁冊數:	vii, 232 p. :ill. ;24 cm.
標題:	Marketing - Management. -
ISBN:	0071615059 :

The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI /Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill. ;24 cm.

Includes bibliographical references (p. 214-219) and index.

ISBN: 0071615059 :US34.95

LCCN: 2008031080Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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035 $a (OCoLC)ocn233549602
035 $a (OCoLC)233549602
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100 1 $a Moeller, Leslie H., $d 1961- $3 935658
245 1 4 $a The four pillars of profit-driven marketing : $b how to maximize creativity, accountability, and ROI / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York : $c c2009. $b McGraw-Hill,
300 $a vii, 232 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 214-219) and index.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Communication in marketing. $3 584906
650 0 $a Rate of return. $3 656655
650 0 $a Profit. $3 582632
700 1 $a Landry, Edward C., $d 1965- $3 935656
700 1 $a Kinni, Theodore B., $d 1956- $3 935657