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Introduction to marketing = a step-b...

Reynolds, Paul.

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Introduction to marketing = a step-by-step guide to all the tools of marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Introduction to marketing/ Geoff Lancaster & Paul Reynolds.
其他題名:	a step-by-step guide to all the tools of marketing /
其他題名:	Guide to all the tools of marketing
作者:	Lancaster, Geoffrey,
其他作者:	Reynolds, Paul.
出版者:	London ;Kogan Page, : 1999.,
面頁冊數:	ix, 290 p. :ill. ;23 cm.
叢書名:	Marketing in action series
標題:	Marketing - Management. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=62795An electronic book accessible through the World Wide Web; click for information
ISBN:	058537967X (electronic bk.)

Introduction to marketing = a step-by-step guide to all the tools of marketing /
Lancaster, Geoffrey,1938-

Introduction to marketinga step-by-step guide to all the tools of marketing /[electronic resource] :Guide to all the tools of marketingGeoff Lancaster & Paul Reynolds. - London ;Kogan Page,1999. - ix, 290 p. :ill. ;23 cm. - Marketing in action series.

Includes bibliographical references (p. [275]-277) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Available via World Wide Web.

ISBN: 058537967X (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .L2626 1999eb

Introduction to marketing = a step-by-step guide to all the tools of marketing /
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245 1 0 $a Introduction to marketing $h [electronic resource] : $b a step-by-step guide to all the tools of marketing / $c Geoff Lancaster & Paul Reynolds.
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260 $a London ; $a Dover, N.H. : $c 1999. $b Kogan Page,
300 $a ix, 290 p. : $b ill. ; $c 23 cm.
440 0 $a Marketing in action series
504 $a Includes bibliographical references (p. [275]-277) and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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655 $a Electronic books. $2 lcsh $3 542853
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994 $a 92 $b AMF