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Marketing plans : = how to prepare t...

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McDonald, Malcolm,

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Marketing plans : = how to prepare them, how to profit from them /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing plans :/ Malcolm McDonald, Hugh Wilson.
其他題名:	how to prepare them, how to profit from them /
作者:	McDonald, Malcolm,
其他作者:	Wilson, Hugh,
出版者:	Hoboken :Wiley, : 2016.,
面頁冊數:	1 online resource.
附註:	Revised edition of the authors' Marketing plans, 2011.
標題:	Marketing - Management. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119309895
ISBN:	9781119309895

Marketing plans : = how to prepare them, how to profit from them /
McDonald, Malcolm,

Marketing plans :how to prepare them, how to profit from them /Malcolm McDonald, Hugh Wilson. - Eighth Edition. - Hoboken :Wiley,2016. - 1 online resource.

Revised edition of the authors' Marketing plans, 2011.

Includes bibliographical references and index.

ISBN: 9781119309895Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M255 2016eb

Dewey Class. No.: 658.8/02

Marketing plans : = how to prepare them, how to profit from them /
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