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Marketing management : = text and ca...

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Marketing management : = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Reminder of title:	text and cases /
Published:	Boston :McGraw-Hill Irwin, : c2005.,
Description:	xiii, 812 p. :ill. ;26 cm.
Subject:	Marketing - Management -
ISBN:	007124218X

Marketing management : = text and cases /
Marketing management :text and cases /Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - Boston :McGraw-Hill Irwin,c2005. - xiii, 812 p. :ill. ;26 cm.

Includes index.

ISBN: 007124218XSubjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13

Marketing management : = text and cases /
LDR:00435nam a2200133 i 450 001 2173188
008 190916s2005 maua b 000 0 eng
020 $a 007124218X $q (pbk. : international ed.)
020 $a 9780071242189 $q (pbk.)
040 $a NDHU
050 0 0 $a HF5415.13
245 0 0 $a Marketing management : $b text and cases / $c Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
260 # $a Boston : $b McGraw-Hill Irwin, $c c2005.
300 $a xiii, 812 p. : $b ill. ; $c 26 cm.
504 $a Includes index.
650 # 0 $a Marketing $x Management $x Case studies. $3 654442
650 # 0 $a Marketing $x Management. $3 559161

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1 records • Pages 1 •
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GW0022395

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415.13 L188 2005

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1 records • Pages 1 •
1

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