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Strategic marketing management = pla...
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Gilligan, Colin.
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Strategic marketing management = planning, implementation and control /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic marketing management/ Richard M.S. Wilson and Colin Gilligan.
其他題名:
planning, implementation and control /
作者:
Wilson, R. M. S.
其他作者:
Gilligan, Colin.
出版者:
Amsterdam ;Elsevier/Butterworth-Heinemann, : 2005.,
面頁冊數:
xii, 867 p. :ill. ;28.
附註:
Previous ed.: 1997.
標題:
Marketing - Management. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130095An electronic book accessible through the World Wide Web; click for information
ISBN:
1423723635 (electronic bk.)
Strategic marketing management = planning, implementation and control /
Wilson, R. M. S.
Strategic marketing management
planning, implementation and control /[electronic resource] :Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2005. - xii, 867 p. :ill. ;28.
Previous ed.: 1997.
Includes bibliographical references (p. [813]-851) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 1423723635 (electronic bk.)Subjects--Topical Terms:
559161
Marketing
--Management.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.13 / .W547 2005eb
Dewey Class. No.: 658.8
Strategic marketing management = planning, implementation and control /
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