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Marketing planning, 2006-2007

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Beamish, Karen.

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Marketing planning, 2006-2007

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing planning, 2006-2007/ Karen Beamish and Ruth Ashford.
作者:	Beamish, Karen.
其他作者:	Ashford, Ruth.
出版者:	Oxford :Butterworth-Heinemann, : 2006.,
面頁冊數:	xi, 400 p. :ill.
標題:	Marketing - Planning. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=300613Click to View

Marketing planning, 2006-2007
Beamish, Karen.

Marketing planning, 2006-2007[electronic resource] /Karen Beamish and Ruth Ashford. - Oxford :Butterworth-Heinemann,2006. - xi, 400 p. :ill. - CIM coursebook. - CIM coursebook..

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

578728
Marketing
--Planning.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .B43 2006

Dewey Class. No.: 658.802

Marketing planning, 2006-2007
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050 4 $a HF5415.13 $b .B43 2006
082 0 4 $a 658.802 $2 21
100 1 $a Beamish, Karen. $3 999598
245 1 0 $a Marketing planning, 2006-2007 $h [electronic resource] / $c Karen Beamish and Ruth Ashford.
260 $a Oxford : $b Butterworth-Heinemann, $c 2006.
300 $a xi, 400 p. : $b ill.
490 1 $a CIM coursebook
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing $x Planning. $3 578728
650 0 $a Marketing $x Management. $3 559161
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Ashford, Ruth. $3 578723
710 2 $a Chartered Institute of Marketing. $3 578725
710 2 $a ProQuest (Firm) $3 2196311
830 0 $a CIM coursebook. $3 999599
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=300613 $z Click to View

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