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Business to business marketing manag...

Zimmerman, Alan S., (1942-)

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Business to business marketing management = a global perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business to business marketing management/ Alan Zimmerman and Jim Blythe.
其他題名:	a global perspective /
作者:	Zimmerman, Alan S.,
其他作者:	Blythe, Jim.
出版者:	New York :Routledge, : 2013.,
面頁冊數:	xxiv, 498 p. :ill.
附註:	Blythe's name appears first in the earlier edition.
內容註:	1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.
標題:	Marketing - Management. -
電子資源:	http://www.tandfebooks.com/isbn/9780203067581Click here to view
ISBN:	9780203067581 (e-book : PDF)

Business to business marketing management = a global perspective /
Zimmerman, Alan S.,1942-

Business to business marketing managementa global perspective /[electronic resource] :Alan Zimmerman and Jim Blythe. - 2nd ed. - New York :Routledge,2013. - xxiv, 498 p. :ill.

Blythe's name appears first in the earlier edition.

Includes bibliographical references and index.

1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.

Mode of access: World Wide Web.

ISBN: 9780203067581 (e-book : PDF)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .B565 2013

Dewey Class. No.: 658.804 / Z723

Business to business marketing management = a global perspective /
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