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Marketing in the participation age =...

Middleton, Daina.

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Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing in the participation age/ Daina Middleton.
其他題名:	a guide to motivating people to join, share, take part, connect, and engage /
作者:	Middleton, Daina.
出版者:	Hoboken, NJ :John Wiley and Sons, : c2013.,
面頁冊數:	1 online resource (xvii, 205 p.)
標題:	Marketing - Management. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119203988
ISBN:	9781119203988 (electronic bk.)

Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
Middleton, Daina.

Marketing in the participation agea guide to motivating people to join, share, take part, connect, and engage /[electronic resource] :Daina Middleton. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2013. - 1 online resource (xvii, 205 p.)

Includes bibliographical references and index.

ISBN: 9781119203988 (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M53 2013eb

Dewey Class. No.: 658.8

Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
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