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Marketing management : = text and ca...

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Parsons, Leonard J.

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Marketing management : = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ Douglas J. Dalrymple, Leonard J. Parsons.
Reminder of title:	text and cases /
Author:	Dalrymple, Douglas J.
other author:	Parsons, Leonard J.
Published:	New York :J. Wiley, : c1995.,
Description:	x, 984 p. :ill. ;24 cm.
Subject:	Marketing - Management -
Online resource:	http://www.loc.gov/catdir/toc/onix03/00268990.htmlhttp://www.loc.gov/catdir/toc/onix03/00268990.html
ISBN:	0471600024

Marketing management : = text and cases /
Dalrymple, Douglas J.

Marketing management :text and cases /Douglas J. Dalrymple, Leonard J. Parsons. - 6th ed. - New York :J. Wiley,c1995. - x, 984 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471600024 <pbk.>

LCCN: 00268990Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .D32 1995

Dewey Class. No.: 658.8

Marketing management : = text and cases /
LDR:00725cam a2200217 a 45 001 685497
003 DLC
005 20021114
008 021114s2000 nyua b 001 0 eng
010 $a 00268990
020 $a 0471600024 <pbk.>
035 $a gw0003470
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a HF5415.13 $b .D32 1995
082 0 0 $a 658.8 $2 21
100 $a Dalrymple, Douglas J. $3 682531
245 1 0 $a Marketing management : $b text and cases / $c Douglas J. Dalrymple, Leonard J. Parsons.
250 $a 6th ed.
260 $a New York : $c c1995. $b J. Wiley,
300 $a x, 984 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
700 $a Parsons, Leonard J. $3 729840
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix03/00268990.html $z http://www.loc.gov/catdir/toc/onix03/00268990.html

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GW0003470

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 D32 1995

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