東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Digital transformation in the cultur...

Russo Spena, Tiziana.

FindBook

Google Book

Amazon

博客來

Digital transformation in the cultural heritage sector = challenges to marketing in the new digital era /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital transformation in the cultural heritage sector/ edited by Tiziana Russo Spena, Francesco Bifulco.
其他題名:	challenges to marketing in the new digital era /
其他作者:	Russo Spena, Tiziana.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xiii, 219 p. :ill., digital ;24 cm.
內容註:	1. Introduction -- Part I: Digital Transformation and Business Models -- 2. Future Internet and Digital Ecosystems -- 3. Digital Business Models -- 4. Value Propositions in Digital Transformation -- Part II: Customers' Insights, Engagement and Analytics -- 5. Customer Insights and Consumer Profiling -- 6. Digital Engagement and Customer Experience -- 7. Business Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context-Information Awareness -- 9. Augmented Servicescape: Integrating Physical and Digital Reality -- 10. Digital Targeted Communication: An Integrated Approach.
Contained By:	Springer Nature eBook
標題:	Cultural industries - Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-63376-9
ISBN:	9783030633769

Digital transformation in the cultural heritage sector = challenges to marketing in the new digital era /
Digital transformation in the cultural heritage sectorchallenges to marketing in the new digital era /[electronic resource] :edited by Tiziana Russo Spena, Francesco Bifulco. - Cham :Springer International Publishing :2021. - xiii, 219 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941. - Contributions to management science..

1. Introduction -- Part I: Digital Transformation and Business Models -- 2. Future Internet and Digital Ecosystems -- 3. Digital Business Models -- 4. Value Propositions in Digital Transformation -- Part II: Customers' Insights, Engagement and Analytics -- 5. Customer Insights and Consumer Profiling -- 6. Digital Engagement and Customer Experience -- 7. Business Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context-Information Awareness -- 9. Augmented Servicescape: Integrating Physical and Digital Reality -- 10. Digital Targeted Communication: An Integrated Approach.

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

ISBN: 9783030633769

Standard No.: 10.1007/978-3-030-63376-9doiSubjects--Topical Terms:

3492193
Cultural industries
--Marketing.

LC Class. No.: HD9999.C9472 / D545 2021

Dewey Class. No.: 658.8

Digital transformation in the cultural heritage sector = challenges to marketing in the new digital era /
LDR:03171nmm a2200337 a 4500 001 2238792
003 DE-He213
005 20210702105936.0
006 m d
007 cr nn 008maaau
008 211111s2021 sz s 0 eng d
020 $a 9783030633769 $q (electronic bk.)
020 $a 9783030633752 $q (paper)
024 7 $a 10.1007/978-3-030-63376-9 $2 doi
035 $a 978-3-030-63376-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.C9472 $b D545 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HD9999.C9472 $b D574 2021
245 0 0 $a Digital transformation in the cultural heritage sector $h [electronic resource] : $b challenges to marketing in the new digital era / $c edited by Tiziana Russo Spena, Francesco Bifulco.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2021.
300 $a xiii, 219 p. : $b ill., digital ; $c 24 cm.
490 1 $a Contributions to management science, $x 1431-1941
505 0 $a 1. Introduction -- Part I: Digital Transformation and Business Models -- 2. Future Internet and Digital Ecosystems -- 3. Digital Business Models -- 4. Value Propositions in Digital Transformation -- Part II: Customers' Insights, Engagement and Analytics -- 5. Customer Insights and Consumer Profiling -- 6. Digital Engagement and Customer Experience -- 7. Business Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context-Information Awareness -- 9. Augmented Servicescape: Integrating Physical and Digital Reality -- 10. Digital Targeted Communication: An Integrated Approach.
520 $a This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
650 0 $a Cultural industries $x Marketing. $3 3492193
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Technological innovations. $3 607822
650 0 $a Internet marketing $x Social aspects. $3 1361643
650 1 4 $a Online Marketing/Social Media. $3 2181685
650 2 4 $a Cultural Economics. $3 2179708
650 2 4 $a Creativity and Arts Education. $3 3135569
700 1 $a Russo Spena, Tiziana. $3 3492191
700 1 $a Bifulco, Francesco. $3 3492192
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Contributions to management science. $3 1565352
856 4 0 $u https://doi.org/10.1007/978-3-030-63376-9
950 $a Business and Management (SpringerNature-41169)