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Distribution strategy = the BESTX me...

Moretti, Livio.

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Distribution strategy = the BESTX method for sustainably managing networks and channels /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Distribution strategy/ by Livio Moretti.
其他題名:	the BESTX method for sustainably managing networks and channels /
作者:	Moretti, Livio.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xvi, 216 p. :ill., digital ;24 cm.
內容註:	Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels -- Phase 3 - Segment Channels and Partners -- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking -- Common Pitfalls -- Business Intelligence -- Annex: Case Study - The Pharmaceutical Industry -- Final Remark.
Contained By:	Springer eBooks
標題:	Marketing channels. -
電子資源:	https://doi.org/10.1007/978-3-319-91959-1
ISBN:	9783319919591

Distribution strategy = the BESTX method for sustainably managing networks and channels /
Moretti, Livio.

Distribution strategythe BESTX method for sustainably managing networks and channels /[electronic resource] :by Livio Moretti. - Cham :Springer International Publishing :2019. - xvi, 216 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels -- Phase 3 - Segment Channels and Partners -- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking -- Common Pitfalls -- Business Intelligence -- Annex: Case Study - The Pharmaceutical Industry -- Final Remark.

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

ISBN: 9783319919591

Standard No.: 10.1007/978-3-319-91959-1doiSubjects--Topical Terms:

655321
Marketing channels.

LC Class. No.: HF5415.129 / .M674 2019

Dewey Class. No.: 658.84

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