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Corporate communication = a marketin...

Podnar, Klement.

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Corporate communication = a marketing viewpoint /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Corporate communication/ Klement Podnar.
其他題名:	a marketing viewpoint /
作者:	Podnar, Klement.
出版者:	New York, N.Y. :Routledge, : 2015.,
面頁冊數:	1 online resource (vii, 225 p.)
內容註:	1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.
標題:	Communication in organizations. -
電子資源:	http://www.taylorfrancis.com/books/9781315752785
ISBN:	9781315752785 (ebk.)

Corporate communication = a marketing viewpoint /
Podnar, Klement.

Corporate communicationa marketing viewpoint /[electronic resource] :Klement Podnar. - New York, N.Y. :Routledge,2015. - 1 online resource (vii, 225 p.)

Includes bibliographical references and index.

1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.

Mode of access: World Wide Web.

ISBN: 9781315752785 (ebk.)Subjects--Topical Terms:

542879
Communication in organizations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD30.3 / .P625 2015

Dewey Class. No.: 658.45 / P742

Corporate communication = a marketing viewpoint /
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245 1 0 $a Corporate communication $h [electronic resource] : $b a marketing viewpoint / $c Klement Podnar.
260 $a New York, N.Y. : $b Routledge, $c 2015.
300 $a 1 online resource (vii, 225 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Communication in organizations. $3 542879
650 0 $a Corporate culture. $3 528524
650 0 $a Corporate image. $3 523494
650 0 $a Organizational behavior. $3 516683
650 0 $a Marketing $x Management. $3 559161
655 7 $a Electronic books. $2 lcsh $3 542853
856 4 0 $u http://www.taylorfrancis.com/books/9781315752785