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The marketing pathfinder = key conce...

Stewart, David, (1948-)

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The marketing pathfinder = key concepts and cases for marketing strategy and decision making /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The marketing pathfinder/ David Stewart and Michael Saren.
其他題名:	key concepts and cases for marketing strategy and decision making /
作者:	Stewart, David,
其他作者:	Saren, Michael.
出版者:	Chichester, West Sussex :John Wiley and Sons, : 2014.,
面頁冊數:	1 online resource.
標題:	Marketing - Management. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118758687
ISBN:	9781118758687 (electronic bk.)

The marketing pathfinder = key concepts and cases for marketing strategy and decision making /
Stewart, David,1948-

The marketing pathfinderkey concepts and cases for marketing strategy and decision making /[electronic resource] :David Stewart and Michael Saren. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2014. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781118758687 (electronic bk.)

LCCN: 2014022697Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8/02

The marketing pathfinder = key concepts and cases for marketing strategy and decision making /
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