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A framework for marketing management /

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Kotler, Philip,

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A framework for marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A framework for marketing management // Philip Kotler, Kevin Lane Keller.
Author:	Kotler, Philip,
other author:	Keller, Kevin Lane,
Description:	344 pages :illustrations ;24 cm.
Notes:	Previous edition: 2011.
Subject:	Marketing - Management. -
ISBN:	9781292093147

A framework for marketing management /
Kotler, Philip,

A framework for marketing management /Philip Kotler, Kevin Lane Keller. - Sixth edition, Global Edition. - 344 pages :illustrations ;24 cm.

Previous edition: 2011.

Includes bibliographical references and index.

ISBN: 9781292093147Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .K636

Dewey Class. No.: 658.8

A framework for marketing management /
LDR:00826cam 2200253 i 4500 001 2382193
005 20220708144946.0
008 250506s2016 maua b 001 0 eng d
020 $a 9781292093147 $q (paperback)
035 $a (NTHU)005717657TOP01
035 $a (A4UST)NTHU0005717657
035 $a 0057176570206774
040 $a StDuBDS $b eng $c StDuBDS $e rda $d Uk $d THN
042 $a nbic
050 # 4 $a HF5415.13 $b .K636
082 0 4 $a 658.8 $2 23
100 1 $a Kotler, Philip, $e author. $3 3736980
245 1 2 $a A framework for marketing management / $c Philip Kotler, Kevin Lane Keller.
250 $a Sixth edition, Global Edition.
264 # 1 $a Boston : $b Pearson, $c 2016.
300 $a 344 pages : $b illustrations ; $c 24 cm.
336 $a text $2 rdacontent.
337 $a unmediated $2 rdamedia.
338 $a volume $2 rdacarrier.
500 $a Previous edition: 2011.
504 $a Includes bibliographical references and index.
650 # 0 $a Marketing $x Management. $3 559161
650 # 0 $a Marketing $x Management $x Case studies. $3 654442
650 # 0 $a Marketing $x Management $x Computer simulation. $3 1307704
700 1 # $a Keller, Kevin Lane, $d 1956- $e author. $3 3736981

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GW0030391

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 K636 2016

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1 records • Pages 1 •
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