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Marketing accountability = how to measure marketing effectiveness /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing accountability/ Malcolm McDonald and Peter Mouncey.
其他題名:	how to measure marketing effectiveness /
作者:	McDonald, Malcolm.
其他作者:	Mouncey, Peter.
出版者:	London ;Kogan Page, : 2009.,
面頁冊數:	viii, 293 p. :ill.
標題:	Marketing - Management. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=457558Click to View

Marketing accountability = how to measure marketing effectiveness /
McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M369159 2009

Marketing accountability = how to measure marketing effectiveness /
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300 $a viii, 293 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Cost effectiveness. $3 793530
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700 1 $a Mouncey, Peter. $3 786197
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