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Marketing planning, 2006-2007

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Beamish, Karen.

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Marketing planning, 2006-2007

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing planning, 2006-2007/ Karen Beamish and Ruth Ashford.
作者:	Beamish, Karen.
其他作者:	Ashford, Ruth.
出版者:	Oxford :Butterworth-Heinemann, : 2006.,
面頁冊數:	xi, 400 p. :ill.
標題:	Marketing - Management. -
電子資源:	http://site.ebrary.com/lib/ndhu/Doc?id=10187167An electronic book accessible through the World Wide Web; click to view
ISBN:	9780080501161

Marketing planning, 2006-2007
Beamish, Karen.

Marketing planning, 2006-2007[electronic resource] /Karen Beamish and Ruth Ashford. - Oxford :Butterworth-Heinemann,2006. - xi, 400 p. :ill. - CIM coursebook. - CIM coursebook..

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780080501161Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .B43 2006eb

Dewey Class. No.: 658.802

Marketing planning, 2006-2007
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245 1 0 $a Marketing planning, 2006-2007 $h [electronic resource] / $c Karen Beamish and Ruth Ashford.
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300 $a xi, 400 p. : $b ill.
490 1 $a CIM coursebook
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
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650 0 $a Marketing $x Planning. $3 578728
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700 1 $a Ashford, Ruth. $3 578723
710 2 $a Chartered Institute of Marketing. $3 578725
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830 0 $a CIM coursebook. $3 999599
856 4 0 $u http://site.ebrary.com/lib/ndhu/Doc?id=10187167 $z An electronic book accessible through the World Wide Web; click to view

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