Branding (Marketing)

Brandjam = humanizing brands through emotional design / by: (Language materials, printed)

Ingredient branding = making the invisible visible / by: (Language materials, printed)

Harry Potter = the story of a global business phenomenon / by: (Electronic resources)

Public health branding = applying marketing for social change / by: (Language materials, printed)

Branding and advertising / by: (Language materials, printed)

Taken by surprise : = cutting-edge collaborations between designers, artists and brands / by: (Language materials, printed)

Branding and sustainable competitive advantage = building virtual presence / by: (Language materials, printed)

Brand aesthetics by: (Electronic resources)

Integrated brand marketing and measuring returns by: (Electronic resources)

Brand Breakout = How Emerging Market Brands Will Go Global. by: (Electronic resources)

Tribal marketing, tribal branding = brand co-creation and the future of marketing / by: (Electronic resources)

Fashion branding and consumer behaviors = scientific models / by: (Electronic resources)

Digital darwinism = branding and business models in jeopardy / by: (Electronic resources)

Inter-regional place branding = best practices, challenges and solutions / by: (Electronic resources)

Fashion brand internationalization = opportunities and challenges / by: (Electronic resources)

Advances in national brand and private label marketing = third International Conference, 2016 / by: (Electronic resources)

Retail Marketing and Branding = a definitive guide to maximizing ROI / by: (Electronic resources)

The road to luxury = the evolution, markets and strategies of luxury brand management / by: (Electronic resources)

Wise family business = family identity steering brand success / by: (Electronic resources)

Global brand strategy = world-wise marketing in the age of branding / by: (Electronic resources)

Advances in corporate branding by: (Electronic resources)

Brand fans = lessons from the world's greatest sporting brands / by: (Electronic resources)

Identity-based brand management = fundamentals, strategy, implementation, controlling / by: (Electronic resources)

Re-modeling the brand purchase funnel = conceptualization and empirical application / by: (Electronic resources)

Winning in service markets = success through people, technology and strategy / by: (Electronic resources)

Managing organizational crisis and brand trauma by: (Electronic resources)

The power of communicating the family firm status = the positive effect of family firms as a brand on consumer buying behavior and consumer happiness / by: (Electronic resources)

Understanding branding in higher education = marketing identities / by: (Electronic resources)

Signaling family firm identity = familiy firm identification and its effects on job seekers' perceptions about a potential employer / by: (Electronic resources)

Analyzing attachment and consumers' emotions = emerging research and opportunities / by: (Electronic resources)

Building brand identity in the age of social media = emerging research and opportunities / by: (Electronic resources)

Holistic approaches to brand culture and communication across industries by: (Electronic resources)

Exploring the rise of fandom in contemporary consumer culture by: (Electronic resources)

Building brand equity and consumer trust through radical transparency practices by: (Electronic resources)

Advanced fashion technology and operations management by: (Electronic resources)

Strategic uses of social media for improved customer retention by: (Electronic resources)

Eat and stay : = restaurant graphics & interiors = Branding et intérieurs de restaurants = Grafismo e interiorismo de restaurantes / by: (Language materials, printed)

Brand platform in the professional sport industry = sustaining growth through innovation / by: (Electronic resources)

Marketing food brands = private label versus manufacturer brands in the consumer goods industry / by: (Electronic resources)

Competitive branding strategies = managing performance in emerging markets / by: (Electronic resources)

User experience is brand experience = the psychology behind successful digital products and services / by: (Electronic resources)

Perceived brand localness = an empirical study of the German fashion market / by: (Electronic resources)

Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising / by: (Electronic resources)

Authenticity = building a brand in an insincere age / by: (Electronic resources)

An insider's guide to place branding = shaping the identity and reputation of cities, regions and countries / by: (Electronic resources)

Brand management = an introduction through storytelling / by: (Electronic resources)

Qatar's nation branding and soft power = exploring the effects on national identity and international stance / by: (Electronic resources)

Nation branding : = concepts, issues, practice / by: (Language materials, printed)

Nation branding and sports diplomacy = country image games in times of change / by: (Electronic resources)

Communication design and branding = a multidisciplinary approach / by: (Electronic resources)

Brand storytelling = put customers at the heart of your brand story / by: (Electronic resources)

Building brand experiences = a practical guide to retaining brand relevance / by: (Electronic resources)

How cities become brands = developing city brands purposefully and thoughtfully / by: (Electronic resources)

Sell the brand first : = how to sell your brand and create lasting customer loyalty / by: (Language materials, printed)

Storytelling = Branding in Practice / by: (Language materials, printed)

Brand meaning / by: (Language materials, printed)

Personality not included : = why companies lose their authenticity--and how great brands get it back / by: (Language materials, printed)

The open brand : = when push comes to pull in a web-made world / by: (Language materials, printed)

Brandsimple : = how the best brands keep it simple and succeed / by: (Language materials, printed)

Branding for nonprofits : = developing identity with integrity / by: (Language materials, printed)

Advertising 2.0 = social media marketing in a web 2.0 world / by: (Language materials, printed)

Touch branding / by: (Language materials, printed)

Celebrity sells / by: (Language materials, printed)

Reputation management by: (Language materials, printed)

Contemporary thoughts on corporate branding and corporate identity management by: (Electronic resources)

Swarm at marketing by: (Electronic resources)

Brand storming = managing brands in the era of complexity / by: (Electronic resources)

Building brand authenticity = 7 habits of iconic brands / by: (Electronic resources)

Contemporary research in e-branding / by: (Language materials, printed)

Global brand strategy : = unlocking branding potential across countries, cultures & markets / by: (Language materials, printed)

The global brand : = how to create and develop lasting brand value in the world market / by: (Language materials, printed)

User generated branding = integrating user generated content into brand management / by: (Language materials, printed)

Football brands by: (Electronic resources)

The economy of brands by: (Electronic resources)

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity / by: (Language materials, printed)

New super identity : = the new era of creative branding. by: (Language materials, printed)

Conscious branding by: (Electronic resources)

Developing winning brand strategies by: (Electronic resources)

Brand relevance : = making competitors irrelevant / by: (Language materials, printed)

International corporate brand management = evaluating standardized corporate branding across countries / by: (Electronic resources)

Basics interior design = retail design / by: (Electronic resources)

Branded component strategies = ingredient branding in B2B markets / by: (Electronic resources)

Brand management = research, theory and practice / by: (Electronic resources)

Flagship marketing = concepts and places / by: (Electronic resources)

Interdisciplinary approaches to product design, innovation, & branding in international marketing by: (Electronic resources)

Brand champions = how superheroes bring brands to life / by: (Electronic resources)

Personal brands = manage your life with talent and turn it into a unique experience / by: (Electronic resources)

Brand revolution = rethinking brand identity / by: (Electronic resources)

Lifestyle brands = a guide to aspirational marketing / by: (Electronic resources)

Content strategy at work = real-world stories to strengthen every interactive project / by: (Electronic resources)

Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format / by: (Electronic resources)

User-generated content and its impact on branding = how users and communities create and manage brands in social media / by: (Electronic resources)

Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization / by: (Electronic resources)

Brand romance : = using the power of high design to build a lifelong relationship with your audience / by: (Electronic resources)

The digital crown = winning at content on the web / by: (Electronic resources)

Rethinking place branding = comprehensive brand development for cities and regions / by: (Electronic resources)

Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance / by: (Electronic resources)

Success in programming = how to gain recognition, power, and influence through personal branding / by: (Electronic resources)

The community manager's playbook = how to build brand awareness and customer engagement / by: (Electronic resources)

Selected essays on corporate reputation and social media = collection of empirical evidence / by: (Electronic resources)

Cases on branding strategies and product development : = successes and pitfalls / by: (Electronic resources)

Engaging consumers through branded entertainment and convergent media / by: (Electronic resources)

Food industry design, technology, and innovation by: (Electronic resources)

Branding in governance and public management / by: (Language materials, printed)

Advances in national brand and private label marketing = second International Conference, 2015 / by: (Language materials, printed)

Handbook of media branding by: (Electronic resources)

Commercial nationalism = selling the nation and nationalizing the sell / by: (Electronic resources)

Return of the hustle = the art of marketing with music / by: (Electronic resources)

Consumer-brand relationships = theory and practice / by: (Electronic resources)

Managing TV brands with social media = an empirical analysis of television series brands / by: (Electronic resources)

Employer brand management = practical lessons from the world's leading employers / by: (Electronic resources)

Grow the core = how to focus on your core business for brand success / by: (Electronic resources)

Origination = the geographies of brands and branding / by: (Electronic resources)

X = the experience when business meets design / by: (Electronic resources)

Digital branding : = a complete step-by-step guide to strategy, tactics and measurement. / by: (Electronic resources)

Creating a sustainable brand : = a guide to growing thesustainability top line / by: (Electronic resources)

Brand and talent / by: (Electronic resources)

Managing public relations and brand image through social media by: (Electronic resources)

Branding for the public sector : = creating, building and managing brands people will value / by: (Electronic resources)

Personal brand creation in the digital age = theory, research and practice / by: (Electronic resources)

Emotional banking = fixing culture, leveraging FinTech, and transforming retail banks into brands / by: (Electronic resources)

Experiential marketing = a practical guide to interactive brand experiences / by: (Electronic resources)

World famous = how to give your business a kick-ass brand identity / by: (Electronic resources)

Brand management for international hotels by: (Electronic resources)

Basics interior design = retail design / by: (Electronic resources)

Cultural strategy : = using innovative ideologies to build breakthrough brands / by: (Language materials, printed)

Star power = the impact of branded celebrity / by: (Electronic resources)

Branding with powerful stories = the villains, victims, and heroes model / by: (Electronic resources)

The brand strategy canvas = a one-page guide for startups / by: (Electronic resources)

Personal brand management = marketing human value / by: (Electronic resources)

Advances in advertising research X = multiple touchpoints in brand communication / by: (Electronic resources)

Advances in theory and practice in store brand operations by: (Electronic resources)

Connecting brand identity and consumer-based brand equity for tourism destinations = a structural model of leisure visitors' destination brand associations / by: (Electronic resources)

Consumer nationalism and Barr's Irn-Bru in Scotland by: (Electronic resources)

Destination management and marketing = breakthroughs in research and practice / by: (Electronic resources)

Rethinking luxury fashion = the role of cultural intelligence in creative strategy / by: (Electronic resources)

Cross-cultural brand personality and brand desirability = an empirical approach to the role of culture on this mediated interplay / by: (Electronic resources)

Brand storytelling in the digital age = theories, practice and application / by: (Electronic resources)

Luxury tourism = market trends, changing paradigms, and best practices / by: (Electronic resources)

Digital marketing strategies for value co-creation = models and approaches for online brand communities / by: (Electronic resources)

International strategic management of brands and online firms = essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization / by: (Electronic resources)

In good conscience = do the right thing while building a profitable business / by: (Electronic resources)

Social media marketing and customer-based brand equity for higher educational institutions = case of Vietnam and Sri Lanka / by: (Electronic resources)

Storytelling with data = gaining insights, developing strategy and taking corporate communications to a new level / by: (Electronic resources)

Place branding : = connecting tourist experiences to places / by: (Language materials, printed)

Financial information and brand value = reflections, challenges and limitations / by: (Electronic resources)

Intense group behavior and brand negativity = comparing rivalry in politics, religion, and sport / by: (Electronic resources)

Commodity branding = a qualitative research approach to understanding modern energy brands / by: (Electronic resources)

Transmedia brand storytelling = immersive experiences from theory to practice / by: (Electronic resources)

Handbook of research on the future of advertising and brands in the new entertainment landscape by: (Electronic resources)

Promoting consumer engagement through emotional branding and sensory marketing by: (Electronic resources)

Music, branding, and consumer culture in church = Hillsong in focus / by: (Electronic resources)

Brand and myth by: (Electronic resources)

Brands, branding, and consumerism = personal and social influences on consumption / by: (Electronic resources)

Internationalization of sport events through branding opportunities by: (Electronic resources)

Branded content = the fateful merging of media and marketing / by: (Electronic resources)

Innovation in branding and advertising communication by: (Electronic resources)

Sustainable energy branding = helping to save the planet / by: (Electronic resources)

From marking products to marketing brands = a legal perspective on the history of brand marketing / by: (Electronic resources)

In one word = the power of razor-sharp brand positioning to lower costs and improve results / by: (Electronic resources)

Digital marketing strategies for value co-creation = models and approaches for online brand communities / by: (Electronic resources)

Strategic brand management for small businesses = building, growing, and sustaining a brand / by: (Electronic resources)

The retailer as a brand = understanding, establishing and managing webshops, physical stores and other points of purchase as brands / by: (Electronic resources)

The evolution of luxury brands.. Volume I,. Industries and markets by: (Electronic resources)