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Branded component strategies = ingredient branding in B2B markets /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Branded component strategies/ by Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
其他題名:	ingredient branding in B2B markets /
作者:	Worm, Stefan.{me_controlnum}
出版者:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, : 2012.,
面頁冊數:	xx, 224 p. :digital ;21 cm.
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-6453-3
ISBN:	9783834964533 (electronic bk.)

Branded component strategies = ingredient branding in B2B markets /
Worm, Stefan.{me_controlnum}

Branded component strategiesingredient branding in B2B markets /[electronic resource] :by Stefan Worm ; with a foreword by Friedhelm W. Bliemel. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xx, 224 p. :digital ;21 cm.

ISBN: 9783834964533 (electronic bk.)Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .W67 2012

Dewey Class. No.: 658.804

Branded component strategies = ingredient branding in B2B markets /
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