Brand management = an introduction t...
Mogaji, Emmanuel.

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  • Brand management = an introduction through storytelling /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Brand management/ by Emmanuel Mogaji.
    Reminder of title: an introduction through storytelling /
    Author: Mogaji, Emmanuel.
    Published: Cham :Springer International Publishing : : 2021.,
    Description: xv, 266 p. :ill., digital ;24 cm.
    [NT 15003449]: Chapter 1: Introduction to Brand Management -- Chapter 2: Ethical Branding -- Chapter 3: Brand Philosophy -- Chapter 4: Brand Positioning -- Chapter 5: Brand Identity -- Chapter 6: Brand Integration -- Chapter 7: Brand in the Digital Era -- Chapter 8: Brand Equity -- Chapter 9: Brand Extension -- Chapter 10: Brand Mergers and Acquisition -- Chapter 11: Brand Architecture -- Chapter 12: Contemporary Issues in Brand Management.
    Contained By: Springer Nature eBook
    Subject: Branding (Marketing) -
    Online resource: https://doi.org/10.1007/978-3-030-66119-9
    ISBN: 9783030661199
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