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Sell the brand first : = how to sell...

Stiff, Dan.

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Sell the brand first : = how to sell your brand and create lasting customer loyalty /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sell the brand first :/ Dan Stiff ; [with a foreword by John Schiech].
Reminder of title:	how to sell your brand and create lasting customer loyalty /
Author:	Stiff, Dan.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xx, 262 p. :ill.24 cm.
Subject:	Brand name products - Social aspects. -
Online resource:	http://www.loc.gov/catdir/toc/ecip066/2006000695.htmlhttp://www.loc.gov/catdir/toc/ecip066/2006000695.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html
ISBN:	0071470425 :

Sell the brand first : = how to sell your brand and create lasting customer loyalty /
Stiff, Dan.

Sell the brand first :how to sell your brand and create lasting customer loyalty /Dan Stiff ; [with a foreword by John Schiech]. - New York :McGraw-Hill,c2006. - xx, 262 p. :ill.24 cm.

Includes bibliographical references (p. 249-250) and index.

ISBN: 0071470425 :NT725

LCCN: 2006000695Subjects--Topical Terms:

616543
Brand name products
--Social aspects.

LC Class. No.: HD69.B7 / S75 2006

Dewey Class. No.: 658.8/27

Sell the brand first : = how to sell your brand and create lasting customer loyalty /
LDR:01282cam a2200265 a 45 001 762816
005 20080911
008 080616s2006 nyua b 001 0 eng
010 $a 2006000695
020 $a 0071470425 : $c NT725
020 $a 0071491643
020 $a 9780071470421
020 $a 9780071491648
035 $a (OCoLC)62889018 $z (OCoLC)171113496
035 $a 97MOET1426
040 $a DLC $c DLC $d BAKER $d UKM $d C#P $d YDXCP $d BTCTA $d COO $d NDHU
042 $a pcc
050 0 0 $a HD69.B7 $b S75 2006
082 0 0 $a 658.8/27 $2 22
100 $a Stiff, Dan. $3 889274
245 1 0 $a Sell the brand first : $b how to sell your brand and create lasting customer loyalty / $c Dan Stiff ; [with a foreword by John Schiech].
260 $a New York : $c c2006. $b McGraw-Hill,
300 $a xx, 262 p. : $b ill. $c 24 cm.
504 $a Includes bibliographical references (p. 249-250) and index.
650 $a Brand name products $x Social aspects. $3 616543
650 $a Branding (Marketing) $3 625366
650 $a Consumer satisfaction. $2 lcstt $3 578584
650 $a Customer loyalty. $3 717777
650 $a Customer relations. $3 578582
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip066/2006000695.html $z http://www.loc.gov/catdir/toc/ecip066/2006000695.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html $z http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html $z http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html