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Influencer marketing for brands = wh...

Levin, Aron.

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Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Influencer marketing for brands/ by Aron Levin.
Reminder of title:	what YouTube and Instagram can teach you about the future of digital advertising /
Author:	Levin, Aron.
Published:	Berkeley, CA :Apress : : 2020.,
Description:	xiv, 161 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1: Origins -- Chapter 2: People Are Media Companies -- Chapter 3: Influence Is an Outcome, Not a Profession -- Chapter 4: The Art and Science of Creativity -- Chapter 5: Creator-Centric Strategies -- Chapter 6: 1:1 Relationships at Scale -- Chapter 7: The 4-Step Influencer Marketing Framework -- Chapter 8: Measuring What Matters -- Glossary.
Contained By:	Springer eBooks
Subject:	Internet marketing. -
Online resource:	https://doi.org/10.1007/978-1-4842-5503-2
ISBN:	9781484255032

Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
Levin, Aron.

Influencer marketing for brandswhat YouTube and Instagram can teach you about the future of digital advertising /[electronic resource] :by Aron Levin. - Berkeley, CA :Apress :2020. - xiv, 161 p. :ill., digital ;24 cm.

Chapter 1: Origins -- Chapter 2: People Are Media Companies -- Chapter 3: Influence Is an Outcome, Not a Profession -- Chapter 4: The Art and Science of Creativity -- Chapter 5: Creator-Centric Strategies -- Chapter 6: 1:1 Relationships at Scale -- Chapter 7: The 4-Step Influencer Marketing Framework -- Chapter 8: Measuring What Matters -- Glossary.

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.

ISBN: 9781484255032

Standard No.: 10.1007/978-1-4842-5503-2doiSubjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .L48 2020

Dewey Class. No.: 658.872

Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
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245 1 0 $a Influencer marketing for brands $h [electronic resource] : $b what YouTube and Instagram can teach you about the future of digital advertising / $c by Aron Levin.
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505 0 $a Chapter 1: Origins -- Chapter 2: People Are Media Companies -- Chapter 3: Influence Is an Outcome, Not a Profession -- Chapter 4: The Art and Science of Creativity -- Chapter 5: Creator-Centric Strategies -- Chapter 6: 1:1 Relationships at Scale -- Chapter 7: The 4-Step Influencer Marketing Framework -- Chapter 8: Measuring What Matters -- Glossary.
520 $a In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
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