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Retail Marketing and Branding = a de...

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Perrey, Jesko.

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Retail Marketing and Branding = a definitive guide to maximizing ROI /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Retail Marketing and Branding/ Jesko Perrey, Dennis Spillecke.
Reminder of title:	a definitive guide to maximizing ROI /
Author:	Perrey, Jesko.
other author:	Spillecke, Dennis.
Published:	Chichester, West Sussex :John Wiley and Sons, : 2013.,
Description:	1 online resource (399 p.) :ill., map.
Notes:	Description based upon print version of record.
Subject:	Rate of return. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119207900
ISBN:	9781119207900 (electronic bk.)

Retail Marketing and Branding = a definitive guide to maximizing ROI /
Perrey, Jesko.

Retail Marketing and Brandinga definitive guide to maximizing ROI /[electronic resource] :Jesko Perrey, Dennis Spillecke. - 2nd ed. - Chichester, West Sussex :John Wiley and Sons,2013. - 1 online resource (399 p.) :ill., map.

Description based upon print version of record.

ISBN: 9781119207900 (electronic bk.)Subjects--Topical Terms:

656655
Rate of return.

LC Class. No.: HF5415.1255 / .P47 2012

Dewey Class. No.: 658.8

Retail Marketing and Branding = a definitive guide to maximizing ROI /
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020 $a 1119207908 (electronic bk.)
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050 4 $a HF5415.1255 $b .P47 2012
082 0 4 $a 658.8 $a 658.8700688
100 1 $a Perrey, Jesko. $3 935670
245 1 0 $a Retail Marketing and Branding $h [electronic resource] : $b a definitive guide to maximizing ROI / $c Jesko Perrey, Dennis Spillecke.
250 $a 2nd ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2013.
300 $a 1 online resource (399 p.) : $b ill., map.
500 $a Description based upon print version of record.
588 $a Description based on print version record.
650 0 $a Rate of return. $3 656655
650 0 $a Branding (Marketing) $3 625366
650 0 $a Marketing $x Cost effectiveness. $3 793530
650 0 $a Marketing $x Management. $3 559161
700 1 $a Spillecke, Dennis. $3 2205812
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119207900

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