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Grow the core = how to focus on your...

Taylor, David, (1964-)

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Grow the core = how to focus on your core business for brand success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Grow the core/ David Taylor.
Reminder of title:	how to focus on your core business for brand success /
Author:	Taylor, David,
Published:	Chichester, West Sussex, UK :John Wiley & Sons, : c2013.,
Description:	1 online resource.
Subject:	Brand name products - Management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119207894
ISBN:	9781119207894 (electronic bk.)

Grow the core = how to focus on your core business for brand success /
Taylor, David,1964-

Grow the corehow to focus on your core business for brand success /[electronic resource] :David Taylor. - 1st ed. - Chichester, West Sussex, UK :John Wiley & Sons,c2013. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781119207894 (electronic bk.)

LCCN: 2012045102Subjects--Topical Terms:

667040
Brand name products
--Management.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8/27

Grow the core = how to focus on your core business for brand success /
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035 $a (OCoLC)816499200
035 $a (OCoLC)823722230
035 $a (OCoLC)826453153
035 $a (OCoLC)829452679
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035 $a (OCoLC)868161042
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082 0 0 $a 658.8/27 $2 23
100 1 $a Taylor, David, $d 1964- $3 2205120
245 1 0 $a Grow the core $h [electronic resource] : $b how to focus on your core business for brand success / $c David Taylor.
250 $a 1st ed.
260 $a Chichester, West Sussex, UK : $b John Wiley & Sons, $c c2013.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products $x Management. $3 667040
650 0 $a Product management. $3 576148
650 0 $a Strategic planning. $3 528149
650 0 $a Branding (Marketing) $3 625366
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119207894