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Global brand strategy : = unlocking ...

Van Gelder, Sicco, (1964-)

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Global brand strategy : = unlocking branding potential across countries, cultures & markets /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global brand strategy :/ Sicco Van Gelder.
Reminder of title:	unlocking branding potential across countries, cultures & markets /
Author:	Van Gelder, Sicco,
Published:	London :Kogan Page Limited, : 2005.,
Description:	xii, 260 p. :ill. ;24 cm.
Subject:	Brand name products - Planning. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0513/2005016428.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0715/2005016428-d.html
ISBN:	074944469X (pbk.) :

Global brand strategy : = unlocking branding potential across countries, cultures & markets /
Van Gelder, Sicco,1964-

Global brand strategy :unlocking branding potential across countries, cultures & markets /Sicco Van Gelder. - Pbk. ed. - London :Kogan Page Limited,2005. - xii, 260 p. :ill. ;24 cm.

Includes bibliographical references (p. [251]-256) and index.

ISBN: 074944469X (pbk.) :UK19.99

LCCN: 2005016428Subjects--Topical Terms:

629936
Brand name products
--Planning.

LC Class. No.: HD69.B7 / V357 2005

Dewey Class. No.: 658.8/27

Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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008 110221s2005 enka b 001 0 eng
010 $a 2005016428
020 $a 074944469X (pbk.) : $c UK19.99
020 $a 9780749444693 (pbk.)
035 $a ib99w03013
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b V357 2005
082 0 0 $a 658.8/27 $2 22
090 $a HD/69/.B7/.V357/2005//////W0137540
100 1 $a Van Gelder, Sicco, $d 1964- $3 846696
245 1 0 $a Global brand strategy : $b unlocking branding potential across countries, cultures & markets / $c Sicco Van Gelder.
250 $a Pbk. ed.
260 $a London : $b Kogan Page Limited, $c 2005.
300 $a xii, 260 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [251]-256) and index.
650 0 $a Brand name products $x Planning. $3 629936
650 0 $a Branding (Marketing) $3 625366
650 0 $a Brand name products $x Management. $3 667040
650 0 $a Export marketing. $3 642609
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0513/2005016428.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0715/2005016428-d.html