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Digital darwinism = branding and bus...

Kreutzer, Ralf T.

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Digital darwinism = branding and business models in jeopardy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital darwinism/ by Ralf T. Kreutzer, Karl-Heinz Land.
其他題名:	branding and business models in jeopardy /
作者:	Kreutzer, Ralf T.
其他作者:	Land, Karl-Heinz.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2015.,
面頁冊數:	xiv, 257 p. :ill. (some col.), digital ;24 cm.
內容註:	Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
電子資源:	http://dx.doi.org/10.1007/978-3-642-54401-9
ISBN:	9783642544019 (electronic bk.)

Digital darwinism = branding and business models in jeopardy /
Kreutzer, Ralf T.

Digital darwinismbranding and business models in jeopardy /[electronic resource] :by Ralf T. Kreutzer, Karl-Heinz Land. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xiv, 257 p. :ill. (some col.), digital ;24 cm.

Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

ISBN: 9783642544019 (electronic bk.)

Standard No.: 10.1007/978-3-642-54401-9doiSubjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Digital darwinism = branding and business models in jeopardy /
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