東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Financial information and brand valu...

Ach, Yves-Alain.

FindBook

Google Book

Amazon

博客來

Financial information and brand value = reflections, challenges and limitations /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Financial information and brand value/ Yves-Alain Ach, Sandra Rmadi-Saïd.
其他題名:	reflections, challenges and limitations /
作者:	Ach, Yves-Alain.
其他作者:	Rmadi-Saïd, Sandra.
出版者:	London :ISTE ; : 2020.,
面頁冊數:	1 online resource.
標題:	Brand name products. -
電子資源:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208
ISBN:	9781119804208

Financial information and brand value = reflections, challenges and limitations /
Ach, Yves-Alain.

Financial information and brand valuereflections, challenges and limitations /[electronic resource] :Yves-Alain Ach, Sandra Rmadi-Saïd. - 1st ed. - London :ISTE ;2020. - 1 online resource. - Innovation, entrepreneurship and management series. - Innovation, entrepreneurship and management series..

Includes bibliographical references and index.

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

ISBN: 9781119804208Subjects--Topical Terms:

581855
Brand name products.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.8/27

Financial information and brand value = reflections, challenges and limitations /
LDR:02030cmm a2200325 a 4500 001 2311521
003 OCoLC
005 20221226072503.0
006 m o d
007 cr cnu---unuuu
008 230722s2020 enk ob 001 0 eng d
020 $a 9781119804208 $q (electronic bk.)
020 $a 1119804205 $q (electronic bk.)
020 $a 9781119804185
020 $a 1119804183
020 $z 9781786305671
020 $z 1786305674
035 $a 1226584971
040 $a EBLCP $b eng $c EBLCP $d YDX $d DG1 $d OCLCO $d OCLCF
041 0 $a eng
050 4 $a HF5415.1255
082 0 4 $a 658.8/27 $2 23
100 1 $a Ach, Yves-Alain. $3 3621103
245 1 0 $a Financial information and brand value $h [electronic resource] : $b reflections, challenges and limitations / $c Yves-Alain Ach, Sandra Rmadi-Saïd.
250 $a 1st ed.
260 $a London : $b ISTE ; $a Hoboken, NJ : $b Wiley, $c 2020.
300 $a 1 online resource.
490 1 $a Innovation, entrepreneurship and management series
504 $a Includes bibliographical references and index.
520 $a The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 581855
650 0 $a Branding (Marketing) $3 625366
650 0 $a Value. $3 571596
700 1 $a Rmadi-Saïd, Sandra. $3 3621104
830 0 $a Innovation, entrepreneurship and management series. $3 2204528
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208