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Managing organizational crisis and b...

Tafoya, Dennis W.

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Managing organizational crisis and brand trauma

Record Type:	Electronic resources : Monograph/item
Title/Author:	Managing organizational crisis and brand trauma/ by Dennis W. Tafoya.
Author:	Tafoya, Dennis W.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xv, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Crisis management. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-60726-9
ISBN:	9783319607269

Managing organizational crisis and brand trauma
Tafoya, Dennis W.

Managing organizational crisis and brand trauma[electronic resource] /by Dennis W. Tafoya. - Cham :Springer International Publishing :2018. - xv, 256 p. :ill., digital ;24 cm.

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.

ISBN: 9783319607269

Standard No.: 10.1007/978-3-319-60726-9doiSubjects--Topical Terms:

562968
Crisis management.

LC Class. No.: HD58.9 / .T34 2018

Dewey Class. No.: 658.4056

Managing organizational crisis and brand trauma
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245 1 0 $a Managing organizational crisis and brand trauma $h [electronic resource] / $c by Dennis W. Tafoya.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xv, 256 p. : $b ill., digital ; $c 24 cm.
520 $a This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.
650 0 $a Crisis management. $3 562968
650 0 $a Organizational effectiveness. $3 529314
650 0 $a Organizational change. $3 516701
650 0 $a Branding (Marketing) $3 625366
650 0 $a Brand name products. $3 581855
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Organization. $3 529074
650 2 4 $a Business Strategy/Leadership. $3 1565354
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856 4 0 $u http://dx.doi.org/10.1007/978-3-319-60726-9
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