Product management.
Overview
| Works: | 144 works in 41 publications in 41 languages | |
|---|---|---|
Titles
Innovation management : = strategies, implementation and profits /
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Product strategy for high-technology companies : = how to achieve growth, competitive advantage, and increased profits /
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Priceless : = turning ordinary products into extraordinary experiences /
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Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
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Defending the brand : = aggressive strategies for protecting your brand in the online arena /
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Powerful products : = strategic management of successful new product development /
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The product development challenge : = competing through speed, quality, and creativity /
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Product juggernauts = how companies mobilize to generate a stream of market winners /
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Markets of one = creating customer-unique value through mass customization /
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Powerful products = strategic management of successful new product development /
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Product Lifecycle Management = 21st Century Paradigm for Product Realisation /
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Software product management and pricing = key success factors for software organizations /
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Materials and innovative product development = using common sense /
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Eating the big fish = how challenger brands can compete against brand leaders /
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Product information management for mass customization = connecting customer, front-office and back-office for fast and efficient customization /
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The essential persona lifecycle = your guide to building and using personas /
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Product creation : = the heart of the enterprise : from engineering to e-commerce /
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Disruption by design = how to create products that disrupt and then dominate markets /
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Innovation and product management = a holistic and practical approach to uncertainty reduction /
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Vertical brand portfolio management = strategies for integrated brand management between manufacturers and retailers /
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Product lifecycle management.. Volume 1,. 21st century paradigm for product realisation
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Empowering brands with customer integration = classification, benefits and success factors /
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Brand page attachment = an empirical study on Facebook users' attachment to brand pages /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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Product management essentials = tools and techniques for becoming an effective technical product manager /
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Building brand equity and consumer trust through radical transparency practices
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Business-to-business brand management = theory, research and executive case study exercises /
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Mastering disruption and innovation in product management = connecting the dots /
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Product lifecycle management. = 21st century paradigm for product realisation. Volume 1 :
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Successful product management = tool box for professional product management and product marketing /
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Methodical development of modular product families = developing high product diversity in a manageable way /
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Developing successful new products : = a guide to product planning /
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A Systems approach to new product development management with a view of optimizing success rates under various technical and market contingencies /
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Innovation management : = strategies, implementation, and profits /
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(Language materials, printed)
Product lifecycle management : = 21st century paradigm for product realisation /
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(Language materials, printed)
New product development checklists = proven checklists for developing new products from mission to market /
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Juicing the orange : = how to turn creativity into a powerful business advantage /
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Markets of one : = creating customer-unique value through mass customization /
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The experience economy : = work is theatre & every business a stage /
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Product juggernauts : = how companies mobilize to generate a stream of market winners /
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(Language materials, printed)
The product development challenge = competing through speed, quality, and creativity /
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(Language materials, printed)
Defending the brand = aggressive strategies for protecting your brand in the online arena /
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The product manager's field guide = practical tools, exercises, and resources for improved product management /
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Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
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Implementing SAP R/3 = the guide for business and technology managers /
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Supply chain configuration : = concepts, solutions and applications /
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The hero and the outlaw = building extraordinary brands through the power of archetypes /
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Brand warfare = 10 rules for building the killer brand : lessons for new and old economy players /
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The product manager's handbook = the complete product management resource /
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The essential brand book = over 100 techniques to increase brand value /
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How come your brand isn't working hard enough? = the essential guide to brand management /
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Growing Modular = Mass Customization of Complex Products, Services and Software /
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Branded entertainment = product placement and brand strategy in the entertainment business /
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From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
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Expert product management = advanced techniques, tips & strategies for product management & product marketing /
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Stimulating innovation in products and services : = with function analysis and mapping /
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Creative product design : = a practical guide to requirements capture management /
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Product management : = disruptive technology, industrial design, perceptual mapping, trademark, factor analysis, product lifecycle management, teams design, control chart, brand extension, diffusion of innovations, corporate identity, product family engineering.
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Consumer-driven demand and operations management models : = a systematic study of information-technology-enabled sales mechanisms /
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Product innovation : = leading change through integrated product development /
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Branding and sustainable competitive advantage = building virtual presence /
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Universal design : = the HUMBLES method for user-centred business /
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Achieving planned innovation : = a proven system for creating successful new products and services /
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The product manager's toolkit = methodologies, processes, and tasks in technology product management /
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From brand vision to brand evaluation = strategically building and sustaining brands /
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Project management in product development = leadership skills and management techniques to deliver great products /
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Product lifecycle management. = 21st century paradigm for product realisation /. (Volume 1)
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The IoT product manager = a handbook for engineers, data analysts, and other IT professionals /
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Strategic retail management and brand management = trends, tactics, and examples /
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Global brand integrity management = how to protect your product in today's competitive environment /
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Innovation, product development and commercialization : = case studies and key practices for market leadership /
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