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Branding unbound : = the future of a...
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Mathieson, Rick.
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Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Branding unbound :/ Rick Mathieson.
其他題名:
the future of advertising, sales, and the brand experience in the wireless age /
作者:
Mathieson, Rick.
出版者:
New York :AMACOM, : c2005.,
面頁冊數:
ix, 244 p. :ill. ;24 cm.
標題:
Mobile commerce. -
電子資源:
http://www.loc.gov/catdir/toc/ecip057/2005002544.htmlhttp://www.loc.gov/catdir/toc/ecip057/2005002544.html
ISBN:
0814472877 :
Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.
Branding unbound :
the future of advertising, sales, and the brand experience in the wireless age /Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill. ;24 cm.
Includes bibliographical references (p. [213]-227) and index.
ISBN: 0814472877 :US24.95
LCCN: 2005002544Subjects--Topical Terms:
582103
Mobile commerce.
LC Class. No.: HF5548.34 / .M38 2005
Dewey Class. No.: 658.8/72
Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
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