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Brand aesthetics

Mazzalovo, Gerald.

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Brand aesthetics

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand aesthetics/ by G{acute}erald Mazzalovo.
Author:	Mazzalovo, Gerald.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2012.,
Description:	1 online resource (1 v.) :ill.
[NT 15003449]:	List of Figures and Tables -- Introduction -- PART I: BRAND AESTHETICS: THEORY AND DIRECT APPLICATIONS -- Brand Aesthetics: An Oxymoron? -- The Relevance of the Concept -- Historical Foundations: From Experimental Aesthetics to Postmodernism -- Brand Identity -- The Chain of Brand Aesthetics -- PART II: BRAND AESTHETICS: APPLICATIONS TO LINEAR AESTHETIC EXPRESSIONS -- Lines and Forms -- The Relevance of Lines in Brand Aesthetic Management -- The Semiotic Square of Linearity -- Possible Meanings of the Four Lines -- Managerial Applications of the SINC{flat} Square -- Consumers Preferences for the Four Lines -- Conclusion -- Bibliography -- --.
Subject:	Product design. -
Online resource:	http://link.springer.com/10.1057/9781137025609An electronic book accessible through the World Wide Web; click for information
ISBN:	9781137025609 (electronic bk.)

Brand aesthetics
Mazzalovo, Gerald.

Brand aesthetics[electronic resource] /by G{acute}erald Mazzalovo. - Houndmills, Basingstoke ;Palgrave Macmillan,2012. - 1 online resource (1 v.) :ill.

Includes bibliographical references.

List of Figures and Tables -- Introduction -- PART I: BRAND AESTHETICS: THEORY AND DIRECT APPLICATIONS -- Brand Aesthetics: An Oxymoron? -- The Relevance of the Concept -- Historical Foundations: From Experimental Aesthetics to Postmodernism -- Brand Identity -- The Chain of Brand Aesthetics -- PART II: BRAND AESTHETICS: APPLICATIONS TO LINEAR AESTHETIC EXPRESSIONS -- Lines and Forms -- The Relevance of Lines in Brand Aesthetic Management -- The Semiotic Square of Linearity -- Possible Meanings of the Four Lines -- Managerial Applications of the SINC{flat} Square -- Consumers Preferences for the Four Lines -- Conclusion -- Bibliography -- --.

Consumption is going aesthetic. The attention devoted to the formal aspect of products and services has become central to building the competitiveness of enterprises, as confirmed by the success of brands such as Absolut Vodka and Desigual. In Brand Aesthetics the author explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. He proposes a series of theoretical and practical managerial instruments that offer the advantage of being able to analyse the aesthetic aspects of the various brand manifestations and allow a more refined management of design, creation and communication activities. The tools introduced are applied to specific brands such as Samsonite, Citr{llig}on, Mercedes and Pininfarina. In order to illustrate the operational capability of the concept of brand aesthetics, {caron}Grald Mazzalovo has chosen to deepen the linear dimension of formal expression and concludes his study with an online survey unveiling some fascinating results.

ISBN: 9781137025609 (electronic bk.)

Standard No.: 9786613844620Subjects--Topical Terms:

1232641
Product design.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TS171.4 / .M399 2012

Dewey Class. No.: 658.5

Brand aesthetics
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003 OCoLC
005 20121107094600.0
006 m d
007 cr cnu---unuuu
008 231227s2012 enk sb 000 0 eng d
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020 $a 9781137025609 (electronic bk.)
020 $a 1137025603 (electronic bk.)
020 $z 9780230336735 (Cloth)
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100 1 $a Mazzalovo, Gerald. $3 1599353
245 1 0 $a Brand aesthetics $h [electronic resource] / $c by G{acute}erald Mazzalovo.
260 $a Houndmills, Basingstoke ; $a New York, NY : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource (1 v.) : $b ill.
504 $a Includes bibliographical references.
505 0 $a List of Figures and Tables -- Introduction -- PART I: BRAND AESTHETICS: THEORY AND DIRECT APPLICATIONS -- Brand Aesthetics: An Oxymoron? -- The Relevance of the Concept -- Historical Foundations: From Experimental Aesthetics to Postmodernism -- Brand Identity -- The Chain of Brand Aesthetics -- PART II: BRAND AESTHETICS: APPLICATIONS TO LINEAR AESTHETIC EXPRESSIONS -- Lines and Forms -- The Relevance of Lines in Brand Aesthetic Management -- The Semiotic Square of Linearity -- Possible Meanings of the Four Lines -- Managerial Applications of the SINC{flat} Square -- Consumers Preferences for the Four Lines -- Conclusion -- Bibliography -- --.
520 $a Consumption is going aesthetic. The attention devoted to the formal aspect of products and services has become central to building the competitiveness of enterprises, as confirmed by the success of brands such as Absolut Vodka and Desigual. In Brand Aesthetics the author explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. He proposes a series of theoretical and practical managerial instruments that offer the advantage of being able to analyse the aesthetic aspects of the various brand manifestations and allow a more refined management of design, creation and communication activities. The tools introduced are applied to specific brands such as Samsonite, Citr{llig}on, Mercedes and Pininfarina. In order to illustrate the operational capability of the concept of brand aesthetics, {caron}Grald Mazzalovo has chosen to deepen the linear dimension of formal expression and concludes his study with an online survey unveiling some fascinating results.
588 $a Description based on print version record.
650 0 $a Product design. $3 1232641
650 0 $a Product management. $3 576148
650 0 $a Branding (Marketing) $3 625366
650 0 $a Aesthetics. $3 523036
650 7 $a BUSINESS & ECONOMICS / Production & Operations Management $2 bisacsh $3 1599354
650 7 $a TECHNOLOGY & ENGINEERING / Industrial Engineering $2 bisacsh $3 1599355
650 7 $a TECHNOLOGY & ENGINEERING / Industrial Technology $2 bisacsh $3 1599356
655 4 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Mazzalovo, Gerald. $t Brand aesthetics. $d Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012 $z 9780230336735 $w (DLC) 2012021615 $w (OCoLC)779244386
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137025609 $z An electronic book accessible through the World Wide Web; click for information
938 $a Coutts Information Services $b COUT $n 23144390 $c 65.00 GBP
938 $a Ingram Digital eBook Collection $b IDEB $n 384462
938 $a YBP Library Services $b YANK $n 9251835
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938 $a EBSCOhost $b EBSC $n 475285
994 $a C0 $b TEF