東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Eating the big fish = how challenger brands can compete against brand leaders /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Eating the big fish/ Adam Morgan.
其他題名:	how challenger brands can compete against brand leaders /
作者:	Morgan, Adam,
出版者:	Hoboken, N.J. :Wiley, : c2009.,
面頁冊數:	1 online resource :ill. (some col.)
標題:	Product management. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118257944
ISBN:	9781118257944 (electronic bk.)

Eating the big fish = how challenger brands can compete against brand leaders /
Morgan, Adam,1969-

Eating the big fishhow challenger brands can compete against brand leaders /[electronic resource] :Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. :Wiley,c2009. - 1 online resource :ill. (some col.)

Includes bibliographical references (p. 315-319) and index.

ISBN: 9781118257944 (electronic bk.)Subjects--Topical Terms:

576148
Product management.

LC Class. No.: HF5415.15 / .M67 2009eb

Dewey Class. No.: 658.8/27

Eating the big fish = how challenger brands can compete against brand leaders /
LDR:01152cmm a2200301 a 4500 001 1876566
003 OCoLC
005 20130505094835.0
006 m o d
007 cr cnu---unuuu
008 130830s2009 njua ob 001 0 eng d
020 $a 9781118257944 (electronic bk.)
020 $a 1118257944 (electronic bk.)
020 $a 9780470409978 (electronic bk.)
020 $a 0470409975 (electronic bk.)
020 $a 9780470409954 (electronic bk. : Mobipocket Reader)
020 $a 0470409959 (electronic bk. : Mobipocket Reader)
020 $z 9780470238271 (cloth)
020 $z 0470238275 (cloth)
035 $a ocn416608647
050 4 $a HF5415.15 $b .M67 2009eb
082 0 4 $a 658.8/27 $2 22
100 1 $a Morgan, Adam, $d 1969- $3 1966751
245 1 0 $a Eating the big fish $h [electronic resource] : $b how challenger brands can compete against brand leaders / $c Adam Morgan.
250 $a 2nd ed., [Rev. & expanded].
260 $a Hoboken, N.J. : $b Wiley, $c c2009.
300 $a 1 online resource : $b ill. (some col.)
504 $a Includes bibliographical references (p. 315-319) and index.
588 $a Description based on print version record.
650 0 $a Product management. $3 576148
650 0 $a Brand name products $x Management. $3 667040
650 0 $a New products. $3 517687
856 4 0 $3 John Wiley $u http://onlinelibrary.wiley.com/book/10.1002/9781118257944

筆 0 讀者評論

館藏地: 出版年: 卷號:

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

W9228763

電子資源

11.線上閱覽_V

電子書

EB HF5415.15 .M67 2009eb

一般使用(Normal)

在架

0

1 筆 • 頁數 1 •
1

多媒體

評論

新增評論分享你的心得

Export

取書館

變更密碼

登入