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Branding and sustainable competitive...

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Kapoor, Avinash.

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Branding and sustainable competitive advantage = building virtual presence /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Branding and sustainable competitive advantage/ Avinash Kapoor and Chinmaya Kulshretha, editors.
其他題名:	building virtual presence /
其他作者:	Kapoor, Avinash.
出版者:	Hershey, Pa. :IGI Global, : 2011.,
面頁冊數:	xi, 282 p. :ill. ;30 cm.
標題:	Branding (Marketing) -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9
ISBN:	9781613501726 (electronic bk.)

Branding and sustainable competitive advantage = building virtual presence /
Branding and sustainable competitive advantagebuilding virtual presence /[electronic resource] :Avinash Kapoor and Chinmaya Kulshretha, editors. - Hershey, Pa. :IGI Global,2011. - xi, 282 p. :ill. ;30 cm.

Includes bibliographical references.

ISBN: 9781613501726 (electronic bk.) Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B72 2011e

Dewey Class. No.: 658.8/27

Branding and sustainable competitive advantage = building virtual presence /
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020 $a 9781613501719 (hbk.)
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035 $a (OCoLC)760054755
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245 0 0 $a Branding and sustainable competitive advantage $h [electronic resource] : $b building virtual presence / $c Avinash Kapoor and Chinmaya Kulshretha, editors.
260 $a Hershey, Pa. : $b IGI Global, $c 2011.
300 $a xi, 282 p. : $b ill. ; $c 30 cm.
504 $a Includes bibliographical references.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Brand name products $x Management. $3 667040
650 0 $a Product management. $3 576148
700 1 $a Kapoor, Avinash. $3 1581451
700 1 $a Kulshretha, Chinmaya, $d 1976- $3 1581452
710 2 $a IGI Global. $3 1361470
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776 0 8 $i Print version: $z 1613501714 $z 9781613501719 $w (DLC) 2011031126
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9

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