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Business-to-business brand managemen...

Glynn, Mark S.

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Business-to-business brand management = theory, research and executive case study exercises /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business-to-business brand management/ edited by Mark S. Glynn, Arch G. Woodside.
其他題名:	theory, research and executive case study exercises /
其他作者:	Glynn, Mark S.
出版者:	Bingley :JAI Press, : 2009.,
面頁冊數:	xi, 489 p. :ill.
標題:	Brand name products - Management. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=453226Click to View

Business-to-business brand management = theory, research and executive case study exercises /
Business-to-business brand managementtheory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;. - Advances in business marketing & purchasing ;v. 15..

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

667040
Brand name products
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / B875 2009

Business-to-business brand management = theory, research and executive case study exercises /
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