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Business project management and mark...
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Kleinaltenkamp, Michael.
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Business project management and marketing = mastering business markets /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Business project management and marketing/ edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
其他題名:
mastering business markets /
其他作者:
Kleinaltenkamp, Michael.
出版者:
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2016.,
面頁冊數:
vii, 399 p. :ill., digital ;24 cm.
內容註:
Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
Contained By:
Springer eBooks
標題:
Marketing. -
電子資源:
http://dx.doi.org/10.1007/978-3-662-48507-1
ISBN:
9783662485071$q(electronic bk.)
Business project management and marketing = mastering business markets /
Business project management and marketing
mastering business markets /[electronic resource] :edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. - Berlin, Heidelberg :Springer Berlin Heidelberg :2016. - vii, 399 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..
Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
ISBN: 9783662485071$q(electronic bk.)
Standard No.: 10.1007/978-3-662-48507-1doiSubjects--Topical Terms:
536353
Marketing.
LC Class. No.: HF5415.153
Dewey Class. No.: 658.575
Business project management and marketing = mastering business markets /
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