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Branding unbound = the future of adv...

American Management Association.

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Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Branding unbound/ Rick Mathieson.
其他題名:	the future of advertising, sales, and the brand experience in the wireless age /
作者:	Mathieson, Rick.
出版者:	New York :AMACOM, : c2005.,
面頁冊數:	ix, 244 p. :ill. ;24 cm.
內容註:	The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
標題:	Mobile commerce. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=134107An electronic book accessible through the World Wide Web; click for information
ISBN:	0814428908 (electronic bk.)

Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /[electronic resource] :Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [213]-227) and index.

The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0814428908 (electronic bk.)Subjects--Topical Terms:

582103
Mobile commerce.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5548.34 / .M38 2005eb

Dewey Class. No.: 658.8/72

Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
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